Cookies & privacy policy



When you visit our website, information about you is collected and used to customize and improve our content. If you do not wish for such information to be collected, you should delete your cookies (see instructions) and refrain from further use of the website. Below, we have outlined what information is collected, its purpose, and which third parties have access to it.

The website uses “cookies,” which are text files stored on your computer, mobile, or similar device for the purpose of recognizing it, remembering settings, performing statistics, and targeting content. Cookies cannot contain harmful code such as viruses.

If you delete or block cookies, you may risk the website not functioning optimally and encountering content you cannot access.

The website contains cookies from third parties, specified in the overview at the bottom of this page.


Personal Data



Personal data refers to any kind of information that can be attributed to you to some extent. When you use our website, we collect and process several types of such information. This occurs, for example, when accessing content, signing up for newsletters, registering as a user, and using other services.

We collect and process the following types of information: a unique ID and technical information about your computer, tablet, or mobile phone, your IP address, geographical location, and which pages you click on (interests). To the extent you explicitly consent and input the information yourself, we also process: name, phone number, email, and address.



We have taken technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, disclosed, lost, impaired, or accessed by unauthorized parties, misused, or otherwise processed in violation of the law.



The information is used to identify you as a user and show you the content most likely to be relevant to you, to record your purchases, and to provide the services you have requested, such as sending newsletters or responding to inquiries. Additionally, we use the information to optimize our services and content.


Storage Period

The information is stored for the period permitted by law, and we delete it when it is no longer necessary. The period depends on the nature of the information and the purpose of storage. Therefore, it is not possible to specify a general timeframe for when information is deleted.


Disclosure of Information

Data about your use of the website, your clicks, geographical location, gender, and age segment, etc., are disclosed to third parties to the extent these details are known. You can see which third parties are involved in the “Our Cookies” section below. The information is used for targeted advertising.

Additionally, we use several third parties for data storage and processing. These parties solely process information on our behalf and may not use it for their own purposes.

Disclosure of personal data such as name and email, etc., will only occur if you consent to it. We only use data processors in the EU or countries that can provide sufficient protection for your information.


Access and Complaints

You have the right to know what personal data we process about you. You can also object at any time to the use of information or revoke your consent to the processing of information about you. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Requests can be made to: If you wish to complain about our processing of your personal data, you also have the option to contact the Danish Data Protection Agency.



The website is owned and published by:

Johs. Pedersen A/S
Hjulmagervej 2
DK-8800 Viborg
Phone: +45 86 61 50 00


Our Cookies

Our site contains the following cookies:

ASP.NET_SessionId – This cookie contains no personal information; it records the beginning of a user session and is removed when the user session ends.

_gat – This is a Google Analytics cookie used to regulate the speed of requests to the server – it exists for 1 minute at a time.

_ga – This is a Google Analytics cookie used to assign a unique ID to the visitor, which is used to track how our site is used – this cookie expires after 2 years.

_gid – This is a Google Analytics cookie used to record the visitor’s unique ID and compile statistics on how the user uses the website – this cookie expires after 1 day.


What is a Cookie?

A cookie is a small text file that we store on your computer to keep track of what happens during your visit and to recognize your computer. A cookie contains only text, is not a program, and does not contain viruses.


The Website’s Use of Cookies

Cookies are necessary to make the website work. Cookies also help us gain insight into your visit to the website so that we can continuously optimize and target the website to your needs and interests. Cookies, for example, remember whether you have previously visited the site. Cookies are thus used as part of our service to display content that is as relevant as possible to you.


How to Reject or Delete Your Cookies

Rejecting cookies: You can always reject cookies on your computer by changing the settings in your Internet browser. Where you find the settings depends on the browser you use. However, if you do so, many features and services may be unavailable because these features and services require the website to remember the choices you make. You can opt-out of Google Analytics cookies here.

Deleting cookies: Cookies you previously accepted can be easily deleted. If you use a PC/computer with a newer Internet browser, you can delete your cookies using keyboard shortcuts: CTRL + SHIFT + Delete.

Remember: If you use multiple Internet browsers, you must delete cookies in all of them.


Do You Have Questions?

If you have comments or questions regarding our information and/or processing of personal data, you are welcome to contact us at

Johs Pedersen

A strong family

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